Ariens Appoints Allpower Industries as Australian Distributor

Ariens Company has appointed Allpower Industries as its Australian distributor for Ariens Company equipment, including Ariens® and Gravely® brands.

The appointment took effect on May 1, 2015.

The reassignment allows Australian dealers to reduce their supply chain complexity while retaining access to the.

Ariens Company has historically operated a replacement parts business within the outdoor power equipment category in Australia, and introduced mowing equipment in 2009, selling product directly to dealers.

“The Ariens® and Gravely® brands have experienced steady, consistent growth,” says Dan Ariens, Chairman and CEO. “We have increased the number of dealer partners to more than 210 since 2013, resulting in a 95 percent growth in sales over the same time period. However, as the brands grew, it became apparent that the business would require a significant round of investment to provide the value a company like Allpower already offers. We will focus on the aftermarket parts brands of Bynorm® and Stens® in an operation designed and focused on the aftermarket parts customer.”