Power Equipment Australasia

consumer’s minds throughout the year through a mix of video content, social media, out-of-home advertising, online retail activation and more. Berries Australia executive director Rachel Mackenzie said the berry categories working together makes sense for the industry and has been shown to work overseas. “Bringing all four berry categories into a cohesive campaign will allow us to talk to the Australian consumer throughout the year, with the right berry, at the right time for our growers,” Ms Mackenzie said. “This approach holds great appeal for berry levy payers, as many of them grow more than one type of berry and single berry marketing runs the risk of cannibalising other berry sales.” “In addition, the campaign will be flexible to allow for peak supply periods for each berry.” The latest in consumer data on berries shows that berries are a most loved fruit, with 64 per cent of Aussie shoppers describing berries as something they love to eat; After bananas and apples, berries are the next most popular fruit on shoppers' minds, with 53 per cent of shoppers planning to buy them in the next seven days. Aussies also see the top benefits of berries as ‘health’, ‘easy to eat’, ‘delicious’ and ‘colourful’, the data has revealed. LEADING THE CHARGE TOWARDS NET ZERO IN AGRICULTURE Highly regarded agricultural identity Richard Heath will head the newly funded Zero Net Emissions Agricultural Cooperative Research Centre (ZNE-Ag CRC) as it begins its work to reduce emissions in Australian agriculture. The former Australian Farm Institute Executive Director will take up his new role as CEO in March. ZNE-Ag CRC Chair Deb Cousins said Mr Heath was recruited after an extensive search. “Richard brings strong sector and leadership expertise to this new role,” Ms Cousins said. “He also has a passion for sustainable agriculture, given his experience as a farmer and industry advocate. “We very much look forward to his contribution.” Mr Heath said he was relishing the challenge of leading the $300 million collaborative venture. “The CRC is very important to the future of agriculture in Australia,” Mr Heath said. “Our agricultural and production systems and capacity are under threat from climate change, and we must act now to protect the future of one of the country’s most important sectors. “We will coordinate an industry-led approach to help safeguard the profitability and marketing access of Australian agri-businesses as we make the transition to net zero.” The ZNE-Ag CRC was brokered by The University of Queensland and the Queensland Department of Agriculture and Fisheries, with a consortium of 73 partners across industry, government and education. The Australian Government’s CRC contribution of $87 million is the largest in the program’s history. Mr Heath said ZNE-Ag will support the industry to achieve emissions targets in Australian agriculture by 2030 and 2050. “Our trading partners also look to us as a source of science and technology, so it will strengthen our capacity to engage with our neighbours to help with their efforts in the same direction,” he said. “The CRC will deliver standardised, trusted guidelines, metrics and benchmarking tools to monitor on-farm emissions and accelerate Australian agriculture’s transition to net zero and beyond.” OUR FRONT COVER SHOWS… Charge through autumn with STIHL, the #1 rated brand for garden power tools in both battery and petrol. Start or expand your home or professional battery tool kit with a FREE battery with selected tool bundles available exclusively at STIHL Dealers Australia-wide. STIHL’s growing battery range for home users and professionals that demand nothing but the best, day in, day out, is charged with 98 years of German engineering excellence. To find out more, visit stihl.com.au or contact your local STIHL Dealer. MORE INFORMATION STIHL Australia stihl.com.au charge through autumn ƒWITH THE #1 RATED BRAND FOR GARDEN POWER TOOLS^ ^Claim based on BIS Oxford Report 2023. RATED BRAND # AUSTRALIA’S #1 BRAND FOR GARDEN POWER TOOLS^ Print Post Approved PP 100002231 www.power-equipment.com.au INSIDE Preparing for the next drought now Chainsaw maintenance with STIHL Talking Timber Volume 45 No. 2 March - April 2024 OUR FRONT COVER SHOWS… NEWS MARCH - APRIL 2024 | POWER EQUIPMENT AUSTRALASIA | 7