Power Equipment Australasia

When it comes to outdoor power equipment, the industry is forever evolving. Choosing the right tools for home gardening needs or more professional landscaping requirements requires careful selection, and that's where a trusted Outdoor Power Equipment dealership comes into play. For more than five decades, customers in and around Ringwood, Vic have been heading to Morton’s Machinery to fulfill all their OPE needs. Established in 1966, the dealership began as a small family-owned business, specialising in lawnmowers and garden machinery. Over the years, their passion for innovation and relentless pursuit of customer satisfaction has fuelled the brand’s growth. Morton’s Machinery witnessed a change in ownership in November 2022. This transition, and the hard work of their dedicated team, has brought new energy and vision to the company, ensuring that the legacy continues to thrive. Today, Morton’s Machinery has come to be a leading brand throughout the Eastern suburbs and the Yarra Valley, known for their expert solutions and exceptional customer service. Their core product range includes lawnmowers, chainsaws, pressure washers, augers, generators, brushcutters, hedge trimmers, chippers and mulchers, log splitters, pole saws, and much more. The dealership also takes pride in their extensive spare parts range, which boasts access to the largest range of spare parts for all types of gardening and outdoor machinery. And, as we found out, it is more than just a place to purchase machinery or spare parts; it’s a place where customers are guided on how to maximize the potential of their outdoor experiences. Whether it’s a homeowner, a professional landscaper, a farmer, or an outdoor enthusiast, Morton’s Machinery has the tools, expertise, and unwavering commitment to help customers harness the boundless power of OPE. MEET THE TEAM Morton's Machinery takes pride in its dedicated and skilled team. Leading the way is Gareth Edwin Semmens (General manager), along with Steve Carter (Workshop manager), Phoebe Bulpit (Office Manager), Steve Ruff (mechanic), Lada Zvolensky (mechanic) and Ashleigh Peponi (repairs and customer relations), who all work together to keep the Morton's legacy continuing on. Steve specialises in repairing ride-on mowers while Lada handles push mowers. Hand-held equipment is also Steve’s expertise, and Ash and Phoebe manage all office-related tasks. At the front of the store, Gareth and Paul take care of sales and ordering, ensuring a seamless customer experience. BUSINESS: Morton’s Machinery LOCATION: Ringwood, Vic WEBSITE: www.mortonsmachinery.com.au DEALER PROFILE Having served customers for over five decades, Morton's Machinery witnessed a change in ownership in November 2022. This transition, and a dedicated team, has brought new energy and vision to the dealership, ensuring that the legacy continues to thrive, reports JACKIE JOY. Morton's Machinery: A Legacy of Excellence