Steven Lee Retires from Cox Industries


Steven Lee

Steven Lee has announced his decision to step down as General Manager of Cox Industries. PEA asked Steven to comment on his four decades of dedication to the Outdoor Power Equipment industry: “I was employed by Owen Cox in 1974 as a spare parts assistant in the retail shop. Over the ensuing years I became Spare Parts and Service Manager, and at the same time I was honing my skill as a salesman; at times I would outsell the mower sales staff while ensuring that our spare parts and service department continued to grow. At that stage I decided to move on to a different industry; however, this was short lived, as I was asked to return and run the retail division of Cox whilst my boss at the time, Nev Simpson, looked after our growing wholesale sales. It was then I decided to move out of retail and concentrate on the growing demand for our ride-on mowers. At this time I took control of NSW and QLD – a position I held for a number of years. This involved calling on dealers and participating in many Field Days in both States. In around 1996 the company was purchased by the current owners, at which time my position changed to National Sales and Marketing Manager. Some years after this appointment I was given the position of General Manager.

Over the years the industry has changed dramatically. There are only two Australian produced riders left – Cox and Greenfield – and the imports tend to dominate the market at the bottom end. Still, Cox continues to invest in new equipment to ensure that the products they produce are equal to or better than products from overseas. Cox now has a range of tractors and zero-turn riders that are second to none. The current leadership of [new General Manager] Ken McColl will ensure that Cox continues to be a market leader. It would be fair to say it is a sad day for me to depart a company that has been my life for 40 years. However, the knowledge that it is in good hands with a product line-up that will take Cox into the future makes the decision a little easier.

I now look forward to visiting some Field Days around the country and kicking some tyres.”

On behalf of a grateful industry, PEA wishes Steven all the best for his future.